SmileKOLsINTRODUCTION
SmileKOLs is a professional global marketing agency with a comprehensive influencer incubation system, rich global influencer resources, a professional video team, incubating personalized influencers, conducting high-quality creative short videos, providing targeted affiliate marketing solutions, dedicated to helping brands achieve the integration of product and brand effectiveness.
2000+Cooperated Brands
1000+Incubated Influencers
40K+Cooperated Influencers
600M+Covered Followers
4.6%Average Engagement Rate
80M+Monthly Traffic
BUSINESSSCOPE
INFLUENCER MARKETING01
Utilizing the creative content of high-impact influencers to promote products or services, maximizing brand value on social platforms.
AFFILIATE MARKETING02
Bringing sales to brands through rich media resources and targeted marketing methods, creating high conversion for the brand.
MCN03
Using a professional influencer incubation system to cultivate high-quality influencers through multiple channels, promoting innovation in brand marketing.
CONTENT OPERATION04
Producing personalized short videos with a professional video team, accurately reaching target audiences, and increasing brand exposure depth.
MILESTONES
2019
SmileKOLs MCN agency was established in China, with over 160 professional team members.
2020
Launched social media operations and creative short video collaborations for the first time.
2021
Initiated affiliate marketing and influencer marketing collaborations for the first time.
2022
Began RTB video & TVC video production for the first time.
2024
Signed the first overseas KOL. By the end of 2024, SmileKOLs has over 1000+ incubated influencers that covers 5 millions followers.
S
M
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L
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STRATEGY
With deep cooperation with mainstream social media and rich insights into trends and traffic mechanisms of platforms, we provide premuim marketing strategies for clients.
MULTI-CHANNEL
By working with influencers on multiple social media platforms, we provide omni-channel integrated campaign marketing and maximize the performance for brands.
INNOVATION
To achieve higher brand volume and stimulate consumers, we keep exploring innovative promotion forms and producing creative content.
LOYALTY
Money-spending followers have high loyalty towards SmileKOLs influencers and they are receptive to the recommendaions of sponsored products, generating high sale converison.
EFFICIENCY
With cutting-edge data system - Marketing Cloud, SmileKOLs team is able to screen the most suitable influencers to execute markeintg in an efficient way.
FOUNDER
CEO-QUELLA
INDUSTRY EXPERIENCE
In 2019, built the MCN (Multi-Channel Network) department from scratch, independently responsible for studio operations and management.
In 2020, led the content platform and team empowerment for the group, creating content courses, content journals, etc., gaining industry recognition and widespread learning.
In 2020, built the brand content operation section from scratch, forming a team (from 0 to 160), providing creative content management services for the brand, successfully leading the business transformation based on the MCN foundation, and leading the team to win multiple awards in the advertising industry.
PERSONAL
ACHIEVEMENTS
Personal self-media account “孔葵拉” (Quella Kong) on RED has gained over 10,000 followers, with deep connections to many mid-tier and top-tier influencers.
Specially Appointed Expert for New Zealand Trade Development Bureau
Provides consultation on social media layout and product optimization for New Zealand local brands entering the Chinese market.
Asia-Pacific Youth Leader
Awarded the title of Asia-Pacific Youth Leader and selected as a member of the Greater China Committee of the APEA Asia-Pacific Young
Entrepreneurs Council for the 2023-2034 term.
Number of Followers:10,000+
Content: professional operation knowledge sharing
AWARDS
2024Winner of the 2024 Golden Link Awards APAC for Best Content Partnership
2023Golden Link Awards, APAC in The Outthink & Outperform Award Finalists
2023TBI Annual Marketing Award (Content Marketing Category Bronze Award with Sidekick)
2023TBI Annual Marketing Award（Content Marketing Category Silver Award with Soap & Glory）
2023TBI Annual Marketing Award（Sports & Outdoor Category Silver Award with Wilson）
2022Mawards Annual Best Social Media Marketing Silver Award
2021Top Brand Innovation Award （Annual Brand Service Category）